When is a custom theme not worth it?

When you are still learning what sells, when your list of changes is short, or when the main goal is a fresher look. In those cases a premade theme with some customization usually gets you most of the way for much less.

How much does a custom Shopify theme cost?

Published estimates from agencies put custom themes at about $5,000 to $25,000+. Those are market figures, not our prices. The number of templates and the amount of custom behavior drive the cost most.

Will a custom theme be faster?

It can be, because it carries less unused code, but it is not automatic. Apps, images and tracking tags can slow any theme down, so we build and test with those in place.

Do custom themes get updates?

Not from a theme author, because there is none. New Shopify theme features and fixes have to be added by a developer, so budget for some upkeep.

Custom Shopify Themes

Shopify Custom Theme Development, and When to Skip It

A custom theme is written in Liquid for your store alone, so it contains what you use and nothing else. It is also the most expensive way to get a Shopify storefront, so we start by checking whether you need one.

Built on Online Store 2.0
Sections and blocks your team can edit
We will say so if a premade theme is enough

+1 (469) 609-7049

Tell Us About Your Project

Signs a Premade Theme Is Holding You Back

Fighting Someone Else's Code

When every change means overriding a theme author's work, small requests take too long and the code gets harder to read. A custom theme starts from your requirements instead.

Features You Never Use

Multipurpose themes carry code for layouts and effects many stores switch off. Assets that load without being used can still slow a page down.

Content Locked in Code

Some older custom themes hard-code text and images, so every edit needs a developer. We use sections, blocks and metafields so your team can manage content in the theme editor.

Premade, Customized or Custom

Cost ranges are published estimates from agencies, not our prices. Your cost depends on your scope.

Question	Premade theme	Customized theme	Custom theme
Published estimate	$500 to $3,000 for a premium theme	$1,500 to $5,000	$5,000 to $25,000+
Design	Shared with other stores	Adjusted to your brand	Yours alone
Code	Written by the theme author	Author's code plus edits	Written for your store
Theme updates	From the theme author	From the author, edits need care	Your developer's job
Best for	New and simple stores	Stores with a few clear gaps	Stores a theme cannot serve

What a Custom Theme Build Includes

Requirements and page inventory
Liquid templates, sections and blocks
JSON templates and theme settings
Metafields and metaobjects for structured content
Responsive CSS and light JavaScript
Support for the apps you keep
Structured data and canonical tags
Testing, launch and handover notes

Discuss Your Project

How a Custom Theme Gets Built

Decide
We check your current theme and confirm a custom build is worth the money.
Plan
We list every template, section and setting, and agree the design.
Build
We develop on an unpublished theme in version control, and you preview it as it grows.
Publish
We test with your live products and apps, then switch themes when you are ready.

Stores We Built

A few of the Shopify stores we've designed and built. See our full portfolio

What Merchants Say About Our Shopify Apps

Real reviews from the Shopify App Store. They cover our apps.

Review of Add to Quote
Review of Add to Quote
Review of Simple Request a Quote

Frequently Asked Questions

Shopify is a trademark of Shopify Inc. Texvion is an independent company and is not affiliated with or endorsed by Shopify Inc.