Website Redesign

Website Redesign Services That Protect What Already Works

A new look is the easy part of a redesign. The risk is losing the pages, links and search traffic your old site earned, so we start by working out what to keep.

  • Advice on whether you need a redesign
  • Old URLs mapped to new ones
  • Current site stays live during the build
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Tell Us About Your Project

When a Redesign Is Worth It, and When It Is Not

You May Not Need One

If the site works on phones, brings in leads and only looks a little dated, new photos and clearer headings may be enough. We will tell you if that is the case.

When It Is Justified

A redesign earns its cost when the site fails on phones, when nobody can edit it, or when the pages still describe the company you used to be.

Traffic Can Drop After Launch

Changing URLs without redirects sends visitors and search engines to dead pages. We map every important old URL to its new home and set up 301 redirects before launch.

What a Redesign Includes

  • Review of your current pages and analytics
  • Google Search Console check of pages that earn traffic
  • Content list: keep, rewrite or remove
  • New page structure and design
  • URL map and 301 redirects
  • Build on a private staging site
  • Launch checks for forms, tracking and broken links
  • Search Console review after launch
Discuss Your Project

How a Redesign Runs

  1. Audit

    We look at what your site does today, which pages bring people in, and what is getting in the way.

  2. Decide

    Together we choose between a refresh, a rebuild on your current platform, or a move to a new one.

  3. Rebuild

    We design and build on a staging site while your current site keeps running.

  4. Switch Over

    We put redirects in place, go live, and check for crawl errors and broken forms.

Frequently Asked Questions