Shopify vs Shopify Plus
Shopify vs Shopify Plus: What You Get and When to Upgrade
Advanced costs $399 a month, or $299 paid yearly, and Plus starts from $2,300, so the upgrade has to earn its keep through features you will use. We build on Shopify whichever plan you are on, so we have no reason to push you up one if Advanced does the job.
- Prices and fees from Shopify's own pages
- Simple break-even math shown
- Reasons to stay on Advanced included
Tell Us About Your Project
What Should Drive the Decision
Fee Savings Rarely Decide It
On list prices, Plus costs about $1,900 more a month than Advanced billed monthly. The lower online card rate covers that at roughly $760,000 a month in online card sales, and the lower third-party fee at roughly $475,000 a month through another provider.
A Specific Feature Often Does
Custom apps with Functions, separate B2B and D2C checkout flows and expansion stores are the usual reasons. If you need one of those, the fee math matters less.
Growing Teams Hit Limits
Advanced has 15 staff accounts, and Plus has unlimited accounts with custom user groups. For a growing operations team, that may matter more than anything on the storefront.
Advanced vs Plus Side by Side
From help.shopify.com and shopify.com/pricing, October 2026. Plus pricing starts from the figure shown. Check Shopify for current terms.
| Feature | Advanced | Plus |
|---|---|---|
| Monthly price | $399, or $299 paid yearly | From $2,300 |
| Online card rate | 2.5% + 30¢ | 2.25% + 30¢ |
| Third-party payment fee | 0.6% | 0.2% |
| Staff accounts | 15 | Unlimited |
| Expansion stores | Not included | 9 included, theme license per live store |
| Custom apps with Functions | No, public apps only | Yes |
| B2B catalogs | Check your plan's limits | Unlimited, assigned to companies and locations |
| Unique B2B and D2C checkout flows | Not included | Yes, in one store |
| Flow | Yes | Yes |
| Checkout Blocks | Yes, with some restrictions | Yes |
How We Help You Decide
- Review of your current plan and apps
- Break-even estimate on your real numbers
- List of Plus features you would use
- Check of apps that Plus could replace
- Advice on staying on Advanced if that fits
- Upgrade plan if Plus wins
How to Decide
Name the Reason
Write down exactly what Advanced stops you from doing today.
Run the Numbers
Compare the plan cost with your actual card sales and any apps you could cancel.
Check for Workarounds
See if a public app using Functions gets you there on your current plan.
Plan the First Project
If you upgrade, pick the first Plus feature to build so the fee starts paying back.
Stores We Built
A few of the Shopify stores we've designed and built. See our full portfolio
Home fragrance, DallasB's Knees Fragrance Co.(opens in a new tab)Web design and development for a candle and reed diffuser brand, with SEO, wholesale pricing and a B2B login.
Hair and skin careTe Amo Supply(opens in a new tab)Web design and development for a plant-based hair and skin care brand, with a Request a Quote page and high-converting product pages.
What Merchants Say About Our Shopify Apps
Real reviews from the Shopify App Store. They cover our apps.
Review of Add to Quote 
Review of Add to Quote 
Review of Simple Request a Quote
Frequently Asked Questions
Related Shopify Services
- Shopify Plus MigrationMove to Shopify Plus with your data, search rankings and integrations planned for.
- Shopify Plus DevelopmentCustom apps, Functions and store work for mid-market brands on Shopify Plus.
- Shopify B2B PortalA logged-in place where buyers see their own prices and reorder themselves.
Shopify is a trademark of Shopify Inc. Texvion is an independent company and is not affiliated with or endorsed by Shopify Inc.