When should we use Shopify Markets instead of expansion stores?

Use Markets when you sell much the same catalog under one brand and one entity. Use expansion stores when a region needs a very different catalog, its own legal entity, separate payment accounts or its own team.

How does Shopify multi-currency pricing work?

Prices can convert using exchange rates and rounding rules, take a percentage adjustment by market, or be set as fixed prices. Fixed prices stay as entered, so they suit regions where you want exact price points.

Do we need Shopify Payments for multiple currencies?

Your payment setup affects which currencies a customer can pay in, and Shopify Payments is not available in every country. We check your specific countries and providers during scoping.

Can you handle our VAT and tax registration?

No. Those decisions belong with your accountant or tax advisor. We configure the store to match the advice you receive.

Shopify International

Shopify Markets vs Expansion Stores: Selling Internationally

Most companies selling abroad can start with Shopify Markets, which handles languages, pricing, domains and subfolders from one store. Expansion stores earn their place when a region needs its own catalog, legal entity or team, and we help you work out which case is yours.

Markets or expansion stores, decided first
Fixed or adjusted pricing by market
Domains and languages set up for search

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Tell Us About Your Project

What Trips Up International Selling

Prices That Look Machine Made

A raw exchange rate gives you odd prices that shift over time. You can use rounding rules, percentage adjustments or fixed prices per market, and fixed prices skip exchange and rounding altogether.

Duties That Surprise the Customer

A shopper hit with an import charge on delivery may refuse the parcel and never come back. We plan whether duties are shown or collected at checkout, along with returns from each country.

Translated Pages Google Cannot Place

Domains, subfolders and languages need a clear structure or search engines may send people to the wrong version. We set this up before you translate everything.

What the Setup Covers

Markets versus expansion store decision
Market structure by country or region
Currency, rounding and price list setup
Domains or subfolders for each market
Language and translation setup
Payment method review by country
Shipping, duties and returns planning
Catalog differences between markets

Discuss Your Project

How We Take You Abroad

Pick the Markets
We start from where you already get orders and where you can realistically fulfill.
Choose the Structure
We settle on Markets, expansion stores or a mix, with your finance team in the room.
Set Up Pricing
We set prices, rounding and catalogs, then check them from each region.
Launch One First
We open one market, fix what comes up, and then roll out the rest.

Stores We Built

A few of the Shopify stores we've designed and built. See our full portfolio

What Merchants Say About Our Shopify Apps

Real reviews from the Shopify App Store. They cover our apps.

Review of Add to Quote
Review of Add to Quote
Review of Simple Request a Quote

Frequently Asked Questions

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